The success of your email delivery hinges on several key factors.
Primary among these is the reputation of your sending IPs and domain, which is cultivated through the use of a clean email database free from bounces and spam traps.
Customer actions also play a significant role. Positive engagements such as opens, clicks, and replies contribute positively to your delivery rates. Conversely, if recipients mark your emails as spam, it sends a negative signal that can impact your deliverability.
We typically gauge email delivery based on metrics like open rates, reflecting how many recipients actually read and engage with your emails. These metrics can vary depending on the sender and their email practices.
Check our article on Inbox delivery.
Gmail employs a classification system that categorizes emails as Promotional based on their content, especially for bulk emails.
Emails that are personalized, one-to-one, or from contacts already in the recipient's list or with whom there has been past communication are more likely to land in the Inbox.
Gmail also takes into account individual user behaviors, such as their preferences and interactions with similar emails. This can result in emails being placed in the Promotions tab, Inbox, or even the spam or junk folder.
By optimizing your email template, you can improve the chances of your emails being placed in the Inbox rather than the Promotions tab.
Our team will provide tips and tricks after the setup to help improve delivery rates and achieve better inbox placement. Following these guidelines can enhance your overall email deliverability.
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